Magento Case Study
Plank and Hide Co.
InteractOne was tasked with building a new, totally responsive
website that created a fun and interactive user experience.
Plank and Hide Co.
Plank & Hide Co. is a rapidly growing designer and manufacturer of innovative indoor and outdoor home entertainment furnishings. Its US-based design team has created a brand centered on high-performance natural and decorative finishes that set new high-water marks for durability functionality, design and material mix.
- Custom Magento Design & Development
- Custom Integrations
- Custom Shipping Logic
- Checkout Optimization
- Personalized Location Information & Mapping
Plank & Hide Co. worked with InteractOne to create and develop an online brand identity from square one. While InteractOne has worked in the B2B space before, Plank & Hide Co. required a unique content-focused site build, with no eCommerce, in Magento. The client wanted a site that showcased their catalog and collections to their prospective audience of retail dealers while preserving flexible eCommerce capabilities for the future.
InteractOne designed a completely new Magento 2 (M2) site that brought Plank & Hide Co.’s design vision to life. We implemented a fully custom design that is optimized for business to business (B2B) sales and accommodates the company’s need to arrange products by collection as well as by traditional eCommerce category and attribute structure. InteractOne employed large images and white space to showcase Plank & Hide Co.’s breathtaking photography. The site also features a store locator re-purposed as a dealer locator and lookbook/catalog that showcases all of their current collections.
Mobile online sales and traffic for Graeter’s has grown steadily since the launch of the responsive site a month ago. The company has experienced gains in key results:
Increase in Mobile Traffic
Growth in Mobile Sales
Organic Search Increase (SEO)
growth in Revenue
Ecommerce Conversions rate Increase