Magento is Now Adobe Commerce – All You Need to Know

Magento is Now Adobe Commerce – All You Need to Know

To compete in hyper-competitive, oversaturated markets, companies can’t afford to be complacent. This is true for both mom-and-pop shops and Fortune 500s alike. And while the importance of continuously spurring innovation is universal for all brands, it’s especially critical within the world of Big Tech, an industry where even Goliaths can fall, and fall quickly, should they fail to evolve.

One of the most important ways that major players embrace this ethos of ceaselessly optimizing their product offering is through mergers and acquisitions. Facebook expanding its reach and impact with the acquisition of Instagram is a great example. Adobe, the multinational software giant, is no exception to this business practice. Nearly three years after acquiring the Magento platform, Adobe is in its final stages of an integration that has been happening behind the scenes for some time now; a unified Adobe Commerce brand that will not only increase their business but yours, as well.

In this blog post, we will discuss what this rebrand and the latest round of updates means for you, your business, and your webstore.

What does the Adobe-Magento integration mean?

​​Magento has been a key part of the Adobe family for some time, providing the eCommerce element that was missing from its fantastic digital ecosystem.

Yet this renaming comes at a crucial time in the company’s growth and signifies the direction it is heading now and into the future.

What does this all mean for customers and merchants?

The licensed version formerly known as “Magento Commerce Edition” will now be known as “Adobe Commerce”. The “Magento Open Source”, formerly known as “Magento Community Edition”, will keep the Open Source name. The important thing to remember when you’re skimming this site or you’re in the Adobe Portal and you see “Adobe Commerce”, is that it is still the same Magento Commerce Edition you know and love but with a name that reflects its new owner.

The Adobe Commerce platform will offer the best of both the Adobe and Magento brands: a world-class, open-source B2B and B2C eCommerce platform, plus a java-based content management system capable of crafting personalized digital experiences for customers.

How will you benefit from the acquisition?

Adobe Commerce customers should be excited about what the future holds with this rebrand. With these new integrations, there are both immediate and long-term benefits, including:

Progressive Web Applications (PWA) Studio: this new development will make PWA development ownership faster, cheaper, and easier to launch multiple international sites that require multi-currency and multi-language support. PWA Studio enables merchants to use the same cloud hosting for their back-end and storefront. Consequently, you can create an integrated eCommerce site with increased engagement, conversion rates, and revenue.

AI-Powered Site Search: This feature offers search-as-you-type results that become smarter over time using Adobe Sensei AI. Analyzing shopper behavior, this search feature will fine-tune results to increase conversions and provide reporting on ‘no result’ searches so that you can optimize for those as well.

Product Recommendations for B2B: Originally launched as a B2C feature that used consumer data to create personalized suggestions to enhance the user experience and increase sales, Adobe Commerce turns this feature into a tool that can be utilized by B2B businesses. The feature does all this by automatically analyzing shopper behavior, conversion factors, contextual and item popularity across the storefront. The product recommendations engine will soon accommodate different recommendation rules such that you can include different prices depending on varying buyer catalogs. With less manual input, this feature is a valuable asset to monitor campaign performance and boost your ROI. It can also be integrated into your PWA Studio storefront.

Adobe Sign Integration: Need a signature to finalize transactions? This e-signing software is being integrated directly into Adobe Commerce so that buyers can complete their purchase directly on your website without having to disrupt the transaction flow to sign contracts on another platform, or via email, when completing purchase orders, contracts, service agreements, waivers, warranties, and subscriptions. This seamless integration will simplify the purchase process, reduce drop-offs, and increase sales.

New Financing Tool: Looking for capital to scale up your business? The new financing solution that comes from a collaboration between Abobe Commerce and Wayflyer, allows you to use funds to boost inventory and/or vamp up your online marketing efforts. This tool will allow you to add inventory during peak online business seasons and invest in interest and demand-generation activities, such as discounted programs. You will also be able to utilize the Wayflyer Analytics tool to provide insights on your digital marketing campaigns and adjust your marketing funds input to maximize profits.

Bringing it all together

By bringing in new functions such as Live Search and Adobe Sign to Adobe Commerce, Adobe is continuing to improve the platform and provide solutions for customers every step of their user journey.

This may seem like a lot, because it is. Adobe Commerce is becoming more sophisticated by the day. What’s your biggest concern about these updates and the health of your webstore? Tell us all about it.

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    Adobe (Magento) Commerce 2.4.4 – More Than Just a Name Change

    Adobe (Magento) Commerce 2.4.4 – More Than Just a Name Change

    Magento’s latest and greatest update is arriving this month. Here’s how this release directly affects you and your brand:

    If this all feels overwhelming, that’s where we come in. Book your consultation with your Magento Certified Partner right now to implement these changes. Spots are filling up.

    Magento Name Change

    You may have already started to notice a little less ‘Magento’ in your life. That’s because Adobe, which purchased Magento back in May of 2018, is changing the name of the licensed version of the platform. Moving forward “Magento Commerce Edition” will now be known as Adobe Commerce. Nothing else about the platform, its services or capabilities, has changed. Just the name. Magento Open Source, also known as Magento Community Edition, will remain the same. But don’t be alarmed or confused when you’re reading this blog or you’re in the Adobe Portal or combing through promotional material when you see “Adobe Commerce”. It’s still the same Magento Enterprise you know and love but with a name that reflects its new owner.

    Release Date Moved

    The most recent and relevant bit of news related to the Adobe Commerce 2.4.4 update is related to its release date. Originally slated for March 8th, Adobe has announced that the pre-release period for Adobe Commerce customers is now scheduled for March 29th with the general availability date for both Adobe Commerce and Adobe Open Source now being pushed to April 12. Adobe credits the delay to additional time needed to develop and test security patches.

    Security Enhancements in Adobe Commerce 2.4.4

    This new version includes three security improvements, platform security enhancements, and three bug fixes. After the release, several of these security patches have been backported to Adobe Commerce 2.4.3-p2 and Adobe Commerce 2.3.7-p3.

    Besides, as of now, there have been no confirmed assaults linked to these concerns. On the other hand, some flaws might be used to steal customer information or take over administrator sessions. Other changes include:

    • The database no longer keeps track of session IDs.
    • Uploads of non-alpha-numeric file extensions have been improved to ensure safer data upload.
    • Support for reCAPTCHA has been added to coupon codes.
    • Swagger is now switched off by default when Adobe Commerce runs in production mode.

    PayPal Enhancements in Adobe Commerce 2.4.4

    Merchants will see a number of PayPal improvements with this update including:

    • Venmo Integration – customers now have a Venmo payment option built into Paypal functionality
    • Pay Later Updates
      • The Customer’s country can now be specified when conducting a consumer survey in their native country. The test was previously confined to testing only for the nation in which the merchant is based. This change only applies in sandbox mode.
      • Customers will now have the option to ‘Pay Later’ based on their geotargeted location. This option is only available to customers, not merchants.
      • The messaging on the Pay Later section of the checkout page will now deliver accurate information about how much and in how many increments consumers will be charged when utilizing the Pay Later option.

    Page Builder Update in Adobe Commerce 2.4.4

    To improve the merchant’s content accessibility, merchants will now be able to add alternative text (alt-text) to Images ( Banner, Slide, Image). GitHub-746

    Accessibility Updates in Adobe Commerce 2.4.4

    This latest update will add more conformance to industry-standard accessibility standards. This includes accessible naming and tagging of screen elements, redesigned icons and buttons as well as enhanced tooltips.

    • The navigational accessibility issues on the Cart and Checkout pages will be resolved. GitHub-34483
    • All relevant form elements on Product Pages can now be read via Screen Readers. 
    • Low vision users will see improvements to the contrast for Image Delete as well as new locations for the Icon buttons throughout the storefront. These are to enhance the readability. 
    • The magnifying glass icon used to perform searches throughout the product interface has a textual alternative and an accessible name.
    • The Tab key is now used to access the rich text editor toolbar.
    • On the Catalog > Product details page, the “This Item Has Weight’ input select will now feature visible labels and an accessible name.

    Cart and Checkout Updates in Adobe Commerce 2.4.4

    Arguably the most important part of the entire eCommerce experience is seeing some updates as well. Let’s see what’s in store for the Cart and Checkout.

    • “Advertised Minimum Price” – this link which lives on the Cart page is now clickable and will open as an information popup. Previously this link was broken and had no effect.
    • Timeout Error – In previous versions after a Session Timeout, Adobe Commerce would display a ‘Payment Error’ message. But now, customers can place orders without errors in deployments with a persistent shopping cart enabled after a session timeout.
    • Assigning a high order value to a customer address attribute degrades checkout page performance.
      • Adobe Commerce will revert the shopping cart product quantity to the previous value if the updated quantity is invalid.

    Product Video Update in Adobe Commerce 2.4.4

    Currently when adding an incomplete video URL (Admin Catalog > Products > Add Video) the Save button would become disabled and no fields would be filled in. Now, if an incomplete URL is added the Save button will be activated and additional fields will be autocompleted.

    Import/Export Updates in in Adobe Commerce 2.4.4

    • Adobe Commerce now converts the timestamp in the export filename to the user’s timezone following a scheduled export. Previously, these values were not converted, and Adobe Commerce displayed the UTC timestamp.
    • When the same CSV file is imported multiple times, Adobe Commerce no longer creates duplicate images in remote storage.

    Recommended Upgrade Paths for 2022 and Beyond

    eCommerce is never truly complete, it’s an evolution, a winding road always laid before you. Your business must remain committed to the journey by introducing the latest functionalities and capabilities to keep your customers engaged and converting. Staying up-to-date not only keeps you in lockstep with your customers but a step ahead of your competitors as well. Upgrading your site to Adobe Commerce 2.4.4 is the next, crucial step. Innovations include:

    • Faster access to innovative features delivered as SaaS services
    • Easier and more cost-effective maintenance and upgrades
    • Continued flexibility and customization to meet unique business needs
    • Significant increases in performance and scalability
    • Better developer experience and tooling
    • Ability to more deeply integrate with other Adobe Experience Cloud applications

    Don’t waste another day. Don’t lose another conversion. Contact a Senior Member of our Development team and get this update moving today.

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      Magento 2.4.3 Release Highlights

      Magento 2.4.3 Release Highlights

      Magento, aka Adobe Commerce, is constantly focused on providing value to its merchants and making sure that each customer enjoys a fast, reliable and secure experience. Their latest update, Magento 2.4.3 is now available.

      Adobe Commerce is not only growing in its offering and abilities but it is also growing in its complexity. The sophistication of the software only amplifies a brand’s need to work with Certified Magento/Adobe Partners.

      That’s InteractOne. In business for over 24 years, we are an Adobe Certified Partner built to code Magneto/Adobe. We are skilled at maintaining and optimizing clients’ Magento/Adobe Commerce online stores.

      Book your consultation with your Magento Certified Partner right now. Spots are filling up.

      Magento 2.4.3 Release Highlights

      Magento 2.4.3 brings with it a slew of performance and security enhancements, including 370 new fixes in the core code and 33 security improvements.

      Security improvements cover the expansion of reCAPTCHA coverage and include the built-in rate limiting.

      Substantial Security Enhancements of Magento 2.4.3: 

      Total, there are 33 security enhancements and fixes in this Magento update. The security fixes are backported to Magento 2.4.2-p2 and Magento 2.3.7-p1 and help close remote code execution (RCE) and cross-site scripting (XSS) vulnerabilities

      Additional enhancements include:

      • New Composer plugin that help to prevent dependency confusion and identifies malicious packages with the same names as the internal packages on the public package repository.
      • Rate limiting is now built-in to Magento APIs. This improvement will help to prevent (DoS) denial-of-service attacks.
      • ReCAPTCHA capabilities have now been extended to more pages.

      Performance enhancements of of Magento 2.4.3: 

      This release now empowers Magento Merchants to be able to exclude a website from the Shared Catalog or Customer Group, which can minimize the number of records for indexing and improve the indexing times. It can also has the capability to decrease indexation time for the Product Price and Catalog Rule indexers.

      Additional enhancements include:

      • Core Composer dependencies and third-party libraries have been upgraded to the latest versions that are compatible with PHP 8.x.
      • The KnockoutJS library has been upgraded to v3.5.1 (the latest version).
      • The deprecated TinyMCE v3 library has been removed.
      • The Magento_Tinymce3Banner module and MFTF tests related to TinyMCE v3.x have been removed from Adobe Commerce.
      • Magento Open Source 2.4.3 has been tested and confirmed to be compatible with Redis 6.0.12. (Magento 2.4.x remains compatible with Redis 5.x.)
      • Laminas library dependencies have been upgraded to PHP 8.x – compatible versions. Some redundant dependencies have been removed from the composer.json file. Magento Open Source 2.4.3 uses Laminas 3.4.0.

      Live Search Update

      Adobe Sensei now powers Live Search. By harnessing the data of AI and machine learning algorithms This update will deliver a more intuitive search experience by analyzing aggregated visitor data.

      B2B Bug Fixes

      Magento 2.4.3 introduces the B2B v1.3.2 which includes new features and multiple bug fixes in the following areas:

      • Company
      • Company Credit
      • Quick Order
      • Negotiable Quote
      • Purchase Orders
      • Requisition Lists
      • Shared Catalog

      Page Builder Update

      Page Builder is now currently available as a bundled extension in Magento Open Source. You will see that Page Builder is now the default content editing tool for Adobe Commerce 2.4.3 and Magento Open Source 2.4.3. It has the ability to replace the WYSIWG editor with any third-party module.

      Page Builder also replaces the TinyMCE editor in the following Admin areas:

      • CMS Block
      • CMS Page
      • Product Description
      • Category Description

      Cloud Managed Service Updates

      This release is making improvements to support Amazon Simple Store Service (AWS S3) and Amazon Aurora cloud managed services. It provides certified support for the following AWS Services:

      AWS ElastiCache
      AWS ElasticSearch
      AWS Managed Queues (Rabbit MQ)

      The Magento 2.4.3 release includes 370 new fixes in the core code and 33 security improvements. It includes the resolution of 290 GitHub issues by the Magento Community members.

      AWS Managed Queues (Rabbit MQ)

      Vendor Developed Extensions

      There are some updates on the features of the following vendor-developed extensions. Please click on each extension to get more updates.

      Amazon Pay
      dotdigital Engagement Cloud
      Vertex Cloud
      Yotpo Product Reviews

      Get in Touch

      Connect with one of our experts today to discuss your eCommerce needs!

      Contact Us
      Clicks to Bricks: Rebirth of Retail in 2022

      Clicks to Bricks: Rebirth of Retail in 2022

      Everything old is new again. That saying is true in fashion, in politics and even in the retail industry. 10 years ago, and even just a few years ago, it was much more affordable and strategically viable to connect with customers online, rather than opening a traditional brick-and-mortar retail location. But with rising digital advertising spends companies are seeing the Customer Acquisition Cost increase and spiral out of control. It’s pricey to acquire new online customers. So pricey that brands are looking to get back into the physical space and it’s a trend that’s already starting to happen. 

      According to Forrester Consulting on behalf of Spotify 32% of brands said they’ll be establishing or expanding their pop-up and retail experiences in 2022. 31% of brands said they’d be expanding their physical retail store footprint this coming year as well. 

      In this blog we’ll break down why brands are returning to retail space, analyze the ‘clicks to bricks’ strategy and see if retail is right for you.

      Clicks to Bricks?

      Clicks to bricks is the strategy of driving online shoppers toward your physical retail space. Simple, no? It’s a sales funnel/user journey that begins online and ends in-store. Brands allow shoppers the option of browsing an online catalog and purchasing or picking-up the item at your retail location. Combining both digital and physical retail gives retailers the best of both worlds while offering customers multiple ways to shop, based on their own preferences. It is estimated that eCommerce takes about 21% of all retail sales, so going retail-only isn’t advisable either. Clicks to Bricks is gaining in popularity because of the flexibility it offers customers and the impact it has on a brand’s bottom line.

      The benefits of a clicks to bricks strategy

      Customer acquisition costs (CAC) are rising, and fast. You’re not the only company in the world trying to grow their digital presence, space and revenue. As more and more businesses enter and expand in the digital space the cost of getting yourself in front of customers only increases. Simply put there are now more businesses vying to fill up and exploit the already-limited digital advertising channels. But as Google is charging more and more for ad space on their platform, retail rent is remaining steady, and in many parts of the country, available at a dramatic discount. (Retail rent can and should be included in your CAC.

      Your online store opens up your customer base to potentially a worldwide audience, but many customers still enjoy and prefer the simple act of visiting a store. This is especially true for clothing and fashion retailers. No matter how flexible and easy a clothing retailer’s digital return policy is, it will never replace the physical act of trying on the clothes yourself, making sure it fits just right or confirming that it does not. Having a local brick and mortar location is still a good thing. According to the Forrester Consulting study, partnering with Shopify, nearly half (47%) of customers said that a local presence was a ‘significant’ or ‘very significant’ influence on which brands they have chosen in the last 12 months.

      Clicks to Bricks Challenges

      Of course there are risks involved with opening and maintaining your brick and mortar location. Let’s take a look at a few:

      Hiring and retaining employees – As if it’s not enough to worry about your retail space, your POS system, your inventory,  maintenance and overhead but you also have to worry about employees. In any brick and mortar location they are going to be the living embodiment of your brand and the first interaction many customers will have with you. Not only do they need to be competent in their jobs and interact well with customers, they also need to actively champion and embody your brand’s values. This is easier said than done even with years of retail experience across multiple franchises. 

      Brand Consistency – For a brand moving from the digital space to a physical retail space you will need to take the digital culture you have built and manifest it into the real world. For any digital brand, customers must feel that your retail space is your digital brand, manifest into reality. That applies to your products, store layout and even your employees. If your website and brand are more on the serious side, then your physical space needs to reflect that in its design and layout. While a more ‘lighthearted’ product or brand can afford to have a more playful and bright retail layout. The most important thing to know is your brand identity. Without that, you can’t begin to manifest correctly in the real world.

      Omnichannel inventory management

      Just a short time ago we dedicated a few blogs to the applications and extensions that are currently available to build and maintain a better Onmichannel system. To learn more about which extensions our expert Development team works with and recommends check out the blog, “How to Integrate Omnichannel Management in Your Magento Site”. While the blog title may be seasonal there are extensions and inventory management tactics that are evergreen in our blog, “Building a successful holiday pop-up shop”.

      Who is doing it right?

      Casper Mattress is an excellent case study for retail success. The mattress store started off as online-only. But, like many products, there is no digital substitute for actually trying it out for yourself and feeling the bed underneath you. You can’t lay on a mattress that’s on your desktop screen. 

      Casper is the go-to case study for direct-to-consumer business owners. 

      “Customers are going to do their own research,” said CEO Philip Krim. “They’re walking into stores to aid their education. Oftentimes those are happening at the same time. People are on their phones reading about products while looking at them on the shelves.”

      While incorporating a physical retail space into their business model, Casper now boasted multiple touchpoints and the capability to engage with customers in their preferred manner, whether that all-online, all- in-person, or some combination. They embraced a strategy that was ‘channel-agnostic’ and embraced the retail portion of their business model. In a relatively short amount of time Casper has now expanded to more than 70 retail stores across the country and experiential retail now plays a huge role in their stores and strategy. 

      Philip says. “We’re just as happy if you buy Casper products through one of our retail partners as we are through our retail-owned and -operated stores, or on our ecommerce store.”

      Bringing it all together

      With customers longing for great retail experiences and a return to normalcy, coupled with the sinking costs of retail leasing and rent, now is the perfect time to get back, or get into the retail space. But there are obstacles in the way. Good thing that we’ve been working with brands for more than 20 years to expand and improve their offerings and capabilities. Message us today and let’s get started.

        Get expert help today!

        An InteractOne Senior Team Member will get back to you within a day.

        Drop Us a Line At:

        Or, if you prefer an old-fashioned phone call:
        Phone (USA): (513) 469-3346

        4665 Cornell Rd. Suite 255
        Cincinnati, OH 45241

        Subscription Sales Strategy: Flexible, Scalable & Required

        Subscription Sales Strategy: Flexible, Scalable & Required

        There have been many changes to the eCommerce landscape over the last 20 months. Purchasing habits that were once rare and occasional just a short time ago are now considered routine. Prosper Insights and Analytics released a survey that showed that nearly half of all adult respondents reported that new shopping behaviors were becoming “recurring habits”. The portion of the market that has benefited the most from this shift are eCommerce merchant Subscription offers. The Subscriptions market for physical goods has grown 90% since the start of 2020. It’s not like Subscription services are a ‘new’ thing, they have always been a growth tool. But new market pressures, an emphasis on customer retention and technological advancements have made the Subscription model and service not only more functional but desirable for both merchants and customers. In this blog we’ll dive a little deeper into the Subscription model, why now is the time to implement this shopping tool, what customers expect and how to deliver on those expectations  on a regular and consistent basis.

        There’s no time like the present

        Simply put, millions of Americans go online to purchase their everyday needs and your site’s user experience needs to be as frictionless and personalized as possible so you can provide your share of needed products. For years now, customers have shown a willingness to purchase digital subscription products. Think Netflix, Spotify and even Patreon.. This boom in subscription digital products has now begun to bleed into physical goods. Whether due to the pandemic, the shifting needs of consumers, technological advances or some combination of the three, customers now want the products they rely on, delivered on a repeat basis without the need to ‘checkout’ each time. If you don’t already offer any sort of subscription service it’s only a matter of time before it becomes crucial, and odds are your competitors are already experimenting, if not already completely committed to Subscription services sales.

        Subscriptions unlock long term growth

        Targeting and acquiring customers has and always will be a struggle. It’s hard enough as it is but Apple’s recent changes to their Privacy agreement has made it even more difficult to identify and capture prospective customers. Brands everywhere are taking a second look at their customer engagement strategy. Brands of all sizes face the same challenge: they are spending tons and tons of advertising dollars attempting to get customers to discover and love their product but not being able to convert that first purchase into a second or third. It’s a bit of a leaky bucket and a lost opportunity, as there is a chance there to retain that customer and encourage additional sales. Offering a Subscription service can patch that hole in the bucket and launch a long-term relationship with your customers. For any eCommerce brand that wants to get serious about driving incremental LTV and growth, subscriptions (whether it be subscribe & save, membership, pure-play subscriptions) are probably the most effective way to maximize their investment into customers to date.

        What trends are we seeing from shoppers?

        The modern customer expects brands to know them on a personal level, while not being ‘too close’. You need to be able to personalize their customer journey while not encroaching on their privacy. It’s a very fine line to walk and starts with understanding how customers want to shop. A Subscription service allows your customers to dictate the terms of agreement (price, timing of delivery, quantity) which is extremely empowering from their perspective and infinitely valuable to your brand. By purchasing a subscription service your customers are telling you exactly what they want from you, how many they want and when they want it. This arrangement not only pays financial dividends to you immediately but it also provides you with vital information you can use to better plan for future products, product launches, offers, demand planning and inventory management. 

        Even if your brand does not identify as a ‘Subscription’ business and it’s not something you have ever offered before, subscriptions are an engagement lever that is now more widely available due to improved technology, as you are now seeing physical-goods subscriptions being offered in every industry and vertical. From clothing to beauty products, to pet care and food, subscription services are now becoming the standard. 

        Subscription services offer long term revenue streams, establish long term customer relationships, establish and open channel of communication and give you the ability to better understand customer needs and order patterns.

        How should your brand think about subscriptions?

        We want to debunk the myth that Subscriptions for physical goods aren’t just for “box” businesses. With the advent of new extensions and tools, Subscription services can now be added to any brand’s business model. Whether you are new to Subscriptions, rapidly expanding or Subscription-based only there are a world of options open to you. It’s important to remember that Subscriptions shouldn’t be a gargantuan task, requiring new customer support or dev team members. It’s another tool in your tool kit that, if set up and maintained properly, can provide you with a steady stream of income and amazing insights.

        Bringing it all together

        While technology has made it easier to build and fulfill a Subscription service that will appeal to a wide range of users, it’s still no walk-in-the-park to long term financial success and stability. It is of utmost importance to build a Subscription model that fits your products and margins. And, perhaps most importantly, have the structures in place to fulfill these recurring orders. Good news is, we’re experts in this field. Contact a member of our team today and let’s figure out a plan that works for you.

          Get expert help today!

          An InteractOne Senior Team Member will get back to you within a day.

          Drop Us a Line At:

          Or, if you prefer an old-fashioned phone call:
          Phone (USA): (513) 469-3346

          4665 Cornell Rd. Suite 255
          Cincinnati, OH 45241