Adding a blog to your Magento store is an excellent way to connect with your customers, increase your SEO efforts, and make your store an authority site on the products and services it offers. With a blog you can constantly add relevant content(for both your customers and search engines) making your store a destination for information relating to your product or service.
A blog allows you to connect with your customers on a never before seen level. You can publish news releases, detailed product reviews, related content, take customer comments/questions/concerns and respond to them in kind. Coupled with the latest social networking platforms you can cultivate this relationship even further. The relationship you establish with your customers is a great way to see market trends and analyze customers wants in needs. Most importantly it will increase conversions, purchases, and create a loyal customer base.
By successfully connecting to your customers through your blog posts your Magento store will become an authority destination on the product or services you sell. Along with this authority status will come an increase of traffic. The increase will come not only from returning readers and customers but those looking for information. As your authority status grows people will link to your site from other websites further increasing traffic flow.
Connecting with your customers and becoming an authority site on subjects concerning the products and services you sell will cause your search engine rankings to improve dramatically. You can further your SEO efforts by providing links to different pages in your Magento store in each individual post. Not only will your customers be lured in by this stream of content but search engines will use it to determine what your site is about. By keeping your posts focused you can manipulate this into better SERPS (Search Engine Results Page) rankings for your site.
A blog for your Magento store is a good idea on many levels. By becoming an exporter of fresh relevant content related to the products you sell, your blog will become an importer of customers and indispensable marketing tool.