January 16 & 17- we participated in one of the largest retail trade shows in the United States, the National Retail Federation’s “Big Show” in New York. The show was attended by over 25,000 retail professionals from around the globe, which was a new record for NRF and featured keynote addresses from respected industry professionals, as well as a presentation from President Bill Clinton.
A few observations from the Expo floor itself:
- There were a significant number of hardware exhibitors
- Several, not all, of the major eCommerce platforms were represented
- Very few eCommerce site developers (as confirmed by attendees)
- The whole concept of eCommerce site development, seemed out of reach for the small-to-medium size retailers we spoke to.
It seemed that a number of the middle-range retailers felt that developing a eCommerce platform for their organization was a multi-million dollar endeavor only available to the Walmart’s, Macy’s, and IBM’s of the world.
Setting your store front up with a Magento eCommerce platform is very cost-effective with options available for the large enterprising company all the way down to a retailer wanting to start out and a range of budget considerations to fit.
We are pleased to have participated in the National Retail Federation “Big Show” in January 2012 and are looking forward to our participation in the 2012 Internet Retailer Conference and Exhibition in Chicago this June; look for us in booth #905. We will also participate in the 2012 Annual Summit of Shop.org coming to Denver in September.
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InteractOne is a proud member of the National Retail Federation and Shop.org.