Guest blogging is always good for link-building… right?

Currently, guest blogging is the favorite activity of webmasters for link acquisition. Due to its easy nature, lots of “spammy” activities are going on like article spinning etc. Is Google going to hammer websites for links acquired by guest blogging? Watch the video below from Google’s head of Web SPAM Matt Cutts to find out!

Read more about link schemes: Here

According to Cutts, if you’re article spinning, purchasing blog posts from authors and inserting an overabundance of links, you’re likely to get booted from the search rankings. On the other hand, Cutts discusses the high quality content writers who produce new, thought-provoking articles which is Google sees as valuable.

It’s important to note that Cutts also points out those sites producing articles that only meet the bare minimum of 200 to 400 words. Without giving the exact magic number, it’s clear that it’s important to produce those high word count articles that provide thought leadership and insight that is totally unique.

Bottom line, Google is wants good quality, NEW content for good SEO. Don’t fall victim to those spammy “unique” posts that are not new, are posted on several websites and contain an overabundance of links.

Google put together a whole post on the do’s and don’ts of Link schemes.

According to Google, the following schemes can negatively impact you site’s ranking in search results:
• Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
• Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
• Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
• Using automated programs or services to create links to your site

Need help building good quality content for your SEO and Blog? Contact us and learn how we can help create Google lovin’ content.