Magento Case Study: Extend Nutrition

Magento Case Study: Extend Nutrition

May 21, 2021

Legacy Migration to Magento

Extend Nutrition

InteractOne was tasked with migrating Extend Nutrition from a legacy homegrown website to the Magento eCommerce platform.

 

Extend Nutrition

Legacy Migration to Magento

Extend Nutrition is a national brand providing delicious, high protein snacks that help to control blood sugar for as long as nine hours, catering to diabetics, health and fitness enthusiasts, and those seeking to lose weight and lead a healthy lifestyle. Originally developed by a doctor in 2000, Extend Nutrition’s product line of bars, crisps, and shakes can now be found at many of the nation’s largest retailers such as Walmart, Walgreens, Target, etc.

Our Services

 

  • Custom Magento Design & Development
  • Custom Integrations
  • Custom Shipping Logic
  • Checkout Optimization
  • Personalized Location Information & Mapping
Extend Nutrition Homepage

The Challenge

InteractOne was tasked with migrating Extend Nutrition from a legacy homegrown website to the Magento eCommerce platform.

Our Solution

Like each Magento project undertaken by InteractOne, developing Extend Nutrition’s new website began with an extensive Feature Exploration Process. This comprehensive effort ensures that priorities and requirements are fully outlined – avoiding surprises. A well-planned approach is the key to any Magento project.

The team at InteractOne focused on designing and building a new site that would effectively communicate Extend Nutrition’s branding while offering a rich but simple user experience and remove the barriers to conversion.

Key Project Highlights and Solutions include:

  • Re-branded Magento website theme

  • Back-end ERP (enterprise resource planning) integration

  • Ability for customers to place recurring (auto-renew) orders

  • Migrate existing recurring profiles from legacy system

  • Robust infrastructure for dynamic CMS

The Results

InteractOne was able to successfully integrate the client’s needs with Magento eCommerce functionality to reflect the necessary updates while maintaining Extend Nutrition’s well-established branding. Key business gains resulting from the completed re-platform project include:

  • Improved conversion rates
  • Marketing/promotion opportunities
  • Significant increase in overall site traffic

If you are interested in learning more about how InteractOne can help with your Magento issues, or how to optimize your Magento installation for your brand, please contact us or call 513-469-3345.

Let’s talk about how we can
do the same for you!

    Get expert help today!

    An InteractOne Senior Team Member will get back to you within a day.

    Drop Us a Line At:

    Or, if you prefer an old-fashioned phone call:
    Phone (USA): (513) 469-3346

    4665 Cornell Rd. Suite 255
    Cincinnati, OH 45241

    Magento Case Study: Extend Nutrition

    Magento Case Study: High Tech Systems & Equipment

    May 21, 2021

    Upgraded Site Design

    High Tech Systems & Equipment

    InteractOne was tasked with upgrading Magento as well as the overall site design.

     

    High Tech Systems & Equipment

    Upgraded Site Design

    High Tech Systems & Equipment was established in 1983 just outside the city of Cincinnati. Initially, the company primarily sold and supported Industrial Temperature Sensors, Controllers, AC/DC Drives, and more. In the following years, their offerings expanded to include Plastic Extrusion Systems, PLC Based – Resin Blending and Convey Systems, Thermal Imaging Systems, Infrared Temperature Measurement, and Vision Technology.

    Our Services

     

    • Custom Magento Design & Development
    • Custom Integrations
    • Custom Shipping Logic
    • Checkout Optimization
    • Personalized Location Information & Mapping

    The Challenge

    Soon after becoming one of the first Magento Partners, InteractOne launched the htsei.com website for High Tech Systems and Equipment. Fast forward a few years and our client had grown and needed to add some new horsepower to their online offerings.

    InteractOne was tasked with upgrading Magento as well as the overall site design.

     

    Our Solution

    Like each Magento project undertaken by InteractOne, developing High Tech Systems and Equipment’s new website began with an extensive Feature Exploration Process. This comprehensive effort ensures that priorities and requirements are fully outlined well in advance – avoiding any potentially costly surprises.

    A well-planned approach is the key to any Magento project. The skilled team at InteractOne was able to easily upgrade the existing Magento store to the latest version of Magento, while providing an upgrade to a more contemporary site design. Most importantly, the InteractOne team was able to implement the much needed design and platform upgrades without any business interruptions to HTSEI.

     

    Magento Website Design Case Study - High Tech Systems

    The Results

    Based on retail best practices, this long-time industrial supplier is experiencing improved conversion rates and a reduced shopping cart abandonment rate since the launch of their new Magento eCommerce site.

    If you are interested in learning about what InteractOne can do for your Magento website, please contact us or call us today to speak with a Magento Solutions expert at 513-469-3345.

    During our work, products and prices did not change, and we still were able to increase revenue and average order value. Tarps Now’s team members are happy to see their vision become a reality, and are able to reinvest more funds back into company growth given the higher profitability found in organic traffic over PPC.

    Let’s talk about how we can
    do the same for you!

      Get expert help today!

      An InteractOne Senior Team Member will get back to you within a day.

      Magento Case Study: Extend Nutrition

      Digital Marketing Services Case Study: World Wide Art

      May 19, 2021

      Structural-Focused SEO

      World Wide Art

      World Wide Art needed to properly configure a new site to meet SEO best practices and to correct lingering migration issues .

       

      World Wide Art 

      Structural-Focused SEO

      Established in 1996, World Wide Art specializes in limited editions, originals and sculptures created by today’s top animation artists from studios like Disney, Warner Brothers, Hanna-Barbera and Pixar. Built on the robust Magento eCommerce platform, World Wide Art has expanded their reach beyond their Art Gallery and Custom Framing shop in Castro Valley, CA.

      Our Services

       

      • Custom Magento Design & Development
      • Custom Integrations
      • Custom Shipping Logic
      • Checkout Optimization
      • Personalized Location Information & Mapping

      The Challenge

      World Wide Art came to InteractOne with a new Magento website that had not been properly migrated or configured. When the site was migrated to Magento, content was not transferred from their old platform. After the migration, they were experiencing issues with SERPs (Search Engine Result Pages) as well as redirect issues resulting in a large amount of 404 Not Found errors. This caused a significant decline in organic traffic leading to a significant decline in conversions and revenue as well.

      World Wide Art tasked InteractOne with properly configuring the new site to meet SEO best practices and to correct any other issues that had accumulated as a result of the migration.

      Our Solution

      InteractOne began by evaluating and diagnosing the aspects of the website that needed immediate attention.  We created an action plan to address site crawlability, search engine indexation, extension conflicts, site performance and success tracking.

      • We updated the index.txt file with the proper rules for better site crawlability. This made the site easier to navigate and more visible on SERPs
      • To address the 404 errors and search engine indexation issues, we utilized Google Search Console, Google Analytics, and old sitemaps, to gather the lost URLs to create proper 301 redirects.
      • With the the proper 301 redirects in place, onsite user metrics improved including bounce rate, time on site and pages per visit. To further improve site performance, we fixed extension conflicts that were causing broken on-site links.
      • We also updated their Google Analytics account and created eCommerce conversion goals so World Wide Art can track and monitor their success over time.

      The Results

      World Wide Art saw improvement across the board with the successful and ongoing implementations of our action plan. The most notable area of improvement was the bounce rate which saw a 670% decrease.

      Search engine indexation, time on site and reduced site crawl errors in Google Search Console saw improvement as well. 404 errors have improved and are a part of our ongoing solution.

      With an updated Google Analytics account, World Wide Art is now tracking and monitoring conversion goals and going forward will be able to monitor revenue over time.

      If you are interested in learning more about how InteractOne can help you build your brand, break into eCommerce, or market to your targeted audience, contact us or give us a call 513-469-3345.

      • Average time on site increased by 49% 49% 49%
      • Average number of pages viewed per session increased by 57% 57% 57%
      • 400 “Not Found” Errors decreased by 90% 90% 90%
      • Bounce rate decreased by 88% 88% 88%
      • 500 “Server Errors” decreased by 99% 99% 99%

      Let’s talk about how we can
      do the same for you!

        Get expert help today!

        An InteractOne Senior Team Member will get back to you within a day.

        Drop Us a Line At:

        Or, if you prefer an old-fashioned phone call:
        Phone (USA): (513) 469-3346

        4665 Cornell Rd. Suite 255
        Cincinnati, OH 45241

        Magento UX/UI Case Study – Fawne Shoppe

        Magento UX/UI Case Study – Fawne Shoppe

        May 10, 2021

        Case Study

        Fawn Shoppe

        Fawn Shoppe tasked InteractOne with enhancing and updating the design of their site as well as upgrading Magento to resolve customization issues and restore basic functionality.

        Fawn Shoppe

         

        Founded in 2012, Fawn Shoppe is an online boutique for children’s apparel and accessories. The boutique provides parents with timeless classics with up-to-date patterns, crisp cutting-edge designs, and top-quality pieces with a trendy feel.

        Fawn Shoppe took their core design values and incorporated them into their eCommerce Magento store.

        Our Services 

        • Custom Magento Design & Development
        • Custom Integrations
        • Custom Shipping Logic
        • Checkout Optimization
        • Personalized Location Information & Mapping

        The Challenge

        The Fawn Shoppe site was operating on a non-responsive and highly customized theme built by a previous developer. The site was experiencing issues due to complicated and overwritten code that disabled Magento’s basic functionality. Due to the code issues, Fawn Shoppe administrators could not properly manage product filtering, categories, attributes or on-screen menu items via the Magento admin.

        Fawn Shoppe tasked InteractOne with enhancing and updating the design of their site as well as upgrading Magento to resolve customization issues and restore basic functionality.

        Our Solution

        InteractOne successfully upgraded FawnShoppe.com with a new custom theme that includes: infinite scroll integrated with separately-scrolling filters and a persistent header; retina-ready responsive code; a custom layout of the ‘my account’ section; a custom layout of the shopping cart and checkout pages; a color-switching header; and a custom search bar integrated into the header design.

        The Fawn Shoppe upgrade included a custom design with a unique UX/UI focus. InteractOne was sensitive to Fawn Shoppe’s brand that provides high-end, design-oriented children’s clothing, furniture and accessories. We knew that attention to detail and an uncluttered design for Fawn Shoppe customers was critical to their business. Therefore, we ensured that our design details focused on superfluous elements that were then eliminated or hidden.

        InteractOne successfully upgraded FawnShoppe.com with a new custom theme that includes: infinite scroll integrated with separately-scrolling filters and a persistent header; retina-ready responsive code; a custom layout of the ‘my account’ section; a custom layout of the shopping cart and checkout pages; a color-switching header; and a custom search bar integrated into the header design.

        The Fawn Shoppe upgrade included a custom design with a unique UX/UI focus. InteractOne was sensitive to Fawn Shoppe’s brand that provides high-end, design-oriented children’s clothing, furniture and accessories. We knew that attention to detail and an uncluttered design for Fawn Shoppe customers was critical to their business. Therefore, we ensured that our design details focused on superfluous elements that were then eliminated or hidden.

        The Results

        With their upgraded Magento site, Fawn Shoppe has the speed and flexibility of Magento as well as properly integrated custom development. InteractOne was careful to implement a mobile-friendly design that focuses on improved UX including improved product filtering, navigation, search and a smooth customer purchase path.

        Throughout the first few months of having a new mobile-friendly theme, Fawn Shoppe experienced exponential increases in both mobile conversion rate and per session value. It started with the bounce rate improving by 13% and average session duration increasing by just over 4 minutes.

        As a result of the improved user experience metrics, Fawn Shoppe’s eCommerce conversion rate (a per session value on mobile devices) has doubled in value from the month before the new theme launch through February 2018.

         

        Per the graph above, the eCommerce rate and per session value had become recumbent prior to the site upgrade. Increasing the mobile conversion rate from 1.31% to 2.82% gave Fawn Shoppe more confidence when sending more mobile traffic to their site. In turn, Fawn Shoppe saw an increase in the average order value and more than quadrupled the number of monthly transactions and revenue.

        In addition, Fawn Shoppe has regained control of default Magento functionality. Prior to working with InteractOne, they needed to consult with a developer before updating or changing the site. Now they have the ability to update aspects of their site that were previously hard-coded or unavailable through the Magento admin, such as the top navigation, layered navigation, and merchandising elements.

        As a result of the improved user experience metrics, Fawn Shoppe’s eCommerce conversion rate (a per session value on mobile devices) has doubled in value from the month before the new theme launch through February 2018.

        If you are interested in learning more about how InteractOne can help you with your new Magento website, please contact us or call 513-469-3345.

         

        Let’s talk about how we can
        do the same for you!

          Get expert help today!

          An InteractOne Senior Team Member will get back to you within a day.

          Drop Us a Line At:

          Or, if you prefer an old-fashioned phone call:
          Phone (USA): (513) 469-3346

          4665 Cornell Rd. Suite 255
          Cincinnati, OH 45241

          Magento 2 Migration Case Study – Marc Phillips

          Magento 2 Migration Case Study – Marc Phillips

          Mar 18, 2021

          Magento 2 Mirgraion Case Study

          Marc Phillips

          WordPress to Magento 2 Migration

          Marc Phillips 

          WordPress to Magento 2 migration

          Marc Phillips is a leading manufacturer of luxury hand-made rugs, headquartered in New York and Los Angeles. Their innovative collections are meticulously curated by a team of creatives, and range from laid-back and modern to highly sophisticated antiques. 

          Watch our case study video to see how we migrated Marc Phillips’ assets to a new site with multiple user-friendly functionalities that empowers the Marc Phillips team to manage the site themselves, without the need of a developer.

          Click here to see the new site for yourself!

          The Challenge

          Marc Phillips’ previous website was on WordPress, which didn’t give them the robust search and filtering capabilities they required to best showcase their product catalog. As a manufacturer of luxury products, they needed to provide a sleek and modern user experience to better showcase their rugs

          The new website needed to be functional and usable for their diverse worldwide visitors—customers, distributors and partners. It also needed to be robust and custom-designed for all mobile, tablet and desktop viewpoints.

          Our Solution

          InteractOne built a completely custom high-end user interface and design that was better suited to Marc Phillips’ discerning customers. The new website is fully responsive and reflects the brand’s sleek, modern aesthetic. 

          Because Marc Phillips deals in such high-end goods, they required a site that functioned more like an online catalog that showcased their amazing offering. We created a robust product catalog with great product photography and product video capabilities, plus custom filters for size, style, color, collection and more. 

          The new product search enables multiple layered navigation selections at one time. This means that users can select a size and a color, then choose a style and then pick a collaborator and see the list of product results for all of those selections. 

          The InteractOne team also made the custom design powered from the admin page via tools like the Magento page-builder. This gives the Marc Phillips team the ability to administer all catalog and page content from the admin page themselves, without the need for technical programmer support. 

          To empower the Marc Phillips team to manage their beautiful new website all by themselves, the InteractOne team provided many custom training videos in addition to Magento’s documentation for managing the content via the admin.

          The Results

          The many custom features and user experience innovations that our development team built into Marc Phillips’ website have made it  a far more chic and a more accurate representation of the brand. This newer, better website helps Marc Phillips  better connect with their elite client base while also speaking to the high-end interior design market.

          Compared to their previous WordPress site, their new site also loads much faster, and it’s more user-friendly for both their team and their customers. 

            Get expert help today!

            An InteractOne Senior Team Member will get back to you within a day.

            Drop Us a Line At:

            Our Contact Form

            Or, if you prefer an old-fashioned phone call:
            Phone (USA): (513) 469-3362

            Proudly headquartered in Cincinnati, Ohio