Magento Case Study: Shoe Sensation

Magento Case Study: Shoe Sensation

Sep 1, 2021

Magento Case Study

Shoe Sensation

Shoe Sensation

Since opening in 1984, Shoe Sensation has focused on bringing America’s top footwear brands to growing communities in the South and Midwest. Shoe Sensation has achieved success through superior merchandise assortment, and outstanding customer service, within a well-designed and comfortably appointed store environment and Magento shop. Showcasing over 10,000 pairs of the latest quality, brand names from Skechers to Timberlands to Nike, they offer something to match everyone’s lifestyle and shoe needs.

Jump right to their new site and see if for yourself.

The Challenge

Shoe Sensation came to InteractOne with an existing Magento 2.3 website that was overwhelmed with technical debt, including bugs, and performance issues. Their previous developers lacked experience and struggled with implementation, providing them with a UX/UI that had poor performance and a buy online/pickup in store (BOPIS) checkout process that was costing them conversions. Shoe Sensation chose InteractOne to correct these issues and for routine Magento maintenance and support services. 

Our Solution

Due to the implementation struggles Shoe Sensation had with their previous developer, it was important for the InteractOne development team to fully understand our client’s needs and that the updated site met both parties’ expectations prior to going live.


After resolving the immediate bugs and getting the site stable InteractOne engaged in a project to refresh/improve the design and user experience as well as to upgrade Magento from Version 2.3.5 to 2.4.2. We also integrated uRapidflow by Unirgy to assist with automation and efficiency of inventory data management. 

    The Results

    Our efforts produced major improvement, to the buy online pickup in-store, user experience, enhanced store locator capabilities and streamlined the customer checkout experience. These improvements caused:

    • Major improvement to the buy online pickup in-store, user experience
    • Faster page load times (increased by 25%)
    • Reduction in cart abandonment
    • Enhanced store locator capabilities
    • Streamlined the customer checkout experience
    • Ability to rival big-box competitors
    • Increase in Speed: Page load 25% 25%

      Get expert help today!

      An InteractOne Senior Team Member will get back to you within a day.

      Drop Us a Line At:

      Our Contact Form

      Or, if you prefer an old-fashioned phone call:
      Phone (USA): (513) 469-3362

      Proudly headquartered in Cincinnati, Ohio

      Google Ads & SEO Case Study: BASCO USA

      Google Ads & SEO Case Study: BASCO USA

      Aug 25, 2021

      Google Ads & SEO Case Study

      BASCO USA

      Google Ads SEO campaign for a crowded B2B marketplace.

       

      Basco USA

      BASCO USA is the leading distributor of industrial packaging and container related products.

      BASCO started business 75 years ago in 1946 with the customer in mind, aiming to provide premier service and shopping experiences. See how we have stuck by this mission to this day.​

      The Challenge

      Drive growth for a brand that competes in a B2B market against high-level competitors. 

      Our Solution

      We built a Google Ads account fresh for Basco USA and incorporated new SEO tactics, which added new revenue and aided an increase in branded/direct traffic

      PPC Tactics

      • Launched a new Google Ads account with Search, Shopping, and Display campaigns
      • Refined traffic to primarily Search Ads, allocating the budget to campaigns with largest volume of conversions and the best Cost per Conversion
      • Reintroduced shopping with a more granular focus, highlighting sale items and best sellers.

       

      We implemented a topical authority approach in SEO with a focus on top-selling categories which included top competitors. Another major focus was to update the metadata to land highly-qualified B2B-specific terms. We utilized Mageworx to create new dynamic landing pages to drive more traffic. This was all completed in addition to cleaning up a lot of technical SEO issues.

      SEO Tactics:

       

      • Enhance meta titles to feature bulk & wholesale
      • Fixed technical issues across site
      • Broken Internal Linking
      • 404 Fixes
      • Disavowed Toxic Backlinks
      • Created and began implementation of buyer’s guide style content
      • Created content calendar for blog posting to increase topical authority

      The Results

      The following results cover the time periods of Jan 1, 2021 – Jul 31, 2021 vs Jan 1, 2019 – Jul 31, 2019:

      Bacso’s site saw a 106% growth in users on the website which helped lead to a 73% growth in revenue.

      We saw a growth in Google/Organic users of 82% and a 50% growth in revenue.

      The new Google Ads account added revenue which is now 17% of the total. The ads and positive experience with the website help lead to more Direct traffic – which increased 47% in users and 67% in revenue.

      Basco USA was able to surpass top competitors such as Amazon and U-Line for target keywords.

      Click here to see the data.

      • 106% Growth in website users 106% 106%
      • 73% Growth in revenue 73% 73%
      • 82% Growth in Organic Users 82% 82%

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      do the same for you!

        Get expert help today!

        An InteractOne Senior Team Member will get back to you within a day.

        Paid Search Marketing Case Study: Accutec – IHS

        Paid Search Marketing Case Study: Accutec – IHS

        Jun 18, 2021

        Paid Search Marketing

        AccuTec-IHS

        Buildling Demand with a Paid SEM Campaign

         

        AccuTec-IHS

        Paid Search Marketing

        AccuTec-IHS is headquartered in Tulsa, Oklahoma with sales offices in Houston, Texas and Prescott, Arizona. Their Global Distribution Center and Calibration Lab is located in Ohio. Founded by three industry professionals, their mission is to supply precision instrumentation options to better protect the health and safety of workers in all types of industries.

        The Challenge

        AccuTec-IHS manufactures a quantitative respirator fit testing system solution to promote safety in the workplace. Designed with all respirator users in mind, the AccuTec fit testers are an ideal solution for industrial, first responder, and healthcare respirator users who are looking for one product that can address all of their respirator fit testing needs in an affordable way. They use a single mode of operation to perform fit tests on all respirator types, including N95 respirators NIOSH N95 ‘disposable’ types which are now so essential to the COVID-19 pandemic response efforts.

         

        Our Solution

        Prior to developing and launching the Paid SEM campaign, InteractOne optimized metadata, dramatically improved schema markup, and created new landing pages with robust content. (AccuTec also contracted with InteractOne to drive their SEO endeavors.) We then backed all these SEO efforts with digital advertising campaigns to drive new leads and brand awareness.

        Within the Google Ads and Bing Ads campaigns, we focused on industry-broader growth with highly-specific search terms to maximize quality score and provide the best possible return on ad spend. We used remarketing ads to reinforce the AccuTec brand to the best audiences by creating custom segments within Google Analytics depending on the visitor’s interaction with the website and/or propensity to become a lead.

        The Results

        The program has been dramatically successful, with a 1,287% increase in goal completions (form fills) Year Over Year in Google Ads, a 2805% increase in goal completions in Google organic and an overall increase of 1287% in goal completions. Additionally, overall site traffic numbers increased by 349% and conversion rate improved from .68% to 2.24%, a 228% increase.

        • 349% increase in site traffic 349% 349%
        • 228% increase in Conversion Rate 228% 228%

          Get expert help today!

          An InteractOne Senior Team Member will get back to you within a day.

          Drop Us a Line At:

          Our Contact Form

          Or, if you prefer an old-fashioned phone call:
          Phone (USA): (513) 469-3362

          Proudly headquartered in Cincinnati, Ohio

          Magento Case Study: Block and Company

          Magento Case Study: Block and Company

          Jun 1, 2021

          Custom Magento Development

          Block and Company

          Block and Company looked to InteractOne for custom Magento development as well as extension and server environment support.

           

          Block and Company

          Custom Magento Development

          Founded in 1934, Block and Company makes and sells cash-handling products and business supplies that allow banks, stores, casinos, hotels, vending businesses and others to transport, count, deposit and store cash securely and efficiently. The company has been using Magento for several years in its ongoing commitment to providing the most up-to-date avenues for serving its customers.

          Our Services

           

          • Custom Magento Design & Development
          • Custom Integrations
          • Custom Shipping Logic
          • Checkout Optimization
          • Personalized Location Information & Mapping

          The Challenge

          As an expert B2B seller, Block has numerous customer segmentation needs including regional selling rules and pricing and purchase order requirements not commonly found or used on most consumer retail websites. Further, the company needed to tighten and troubleshoot the integration between Magento and their back-office ERP software.

          Staffed with a lean set of internal resources for eCommerce, Block and Company looked to InteractOne for custom Magento development as well as extension and server environment support..

          Our Solution

          Flexibility is important to the success of the ongoing relationship between InteractOne and Block and Company. Agile development methods allowed us to respond quickly and efficiently to Block and Company’s maintenance needs. Effectively becoming an extension of Block and Company’s internal team, we provide project support, fully controlled repository, development and test environments.

          Agile development also ensures that resources are available and matched to tasks for maximum effectiveness and efficiency. The ERP integration project, in particular, required a high level of business process and programming knowledge well beyond routine Magento programming.

          The Results

          Enhanced shopping experience for Block and Company customers includes segmentation unique to their needs including individual pricing and purchase requirements. In addition, the new site ERP integration provides easy functionality for internal operations. Block and Company can take full control of their eCommerce future with the new powerful features integrated into their Magento site.

          Let’s talk about how we can
          do the same for you!

            Get expert help today!

            An InteractOne Senior Team Member will get back to you within a day.

            Magento Case Study: Extend Nutrition

            Magento Case Study: Extend Nutrition

            May 21, 2021

            Legacy Migration to Magento

            Extend Nutrition

            InteractOne was tasked with migrating Extend Nutrition from a legacy homegrown website to the Magento eCommerce platform.

             

            Extend Nutrition

            Legacy Migration to Magento

            Extend Nutrition is a national brand providing delicious, high protein snacks that help to control blood sugar for as long as nine hours, catering to diabetics, health and fitness enthusiasts, and those seeking to lose weight and lead a healthy lifestyle. Originally developed by a doctor in 2000, Extend Nutrition’s product line of bars, crisps, and shakes can now be found at many of the nation’s largest retailers such as Walmart, Walgreens, Target, etc.

            Our Services

             

            • Custom Magento Design & Development
            • Custom Integrations
            • Custom Shipping Logic
            • Checkout Optimization
            • Personalized Location Information & Mapping
            Extend Nutrition Homepage

            The Challenge

            InteractOne was tasked with migrating Extend Nutrition from a legacy homegrown website to the Magento eCommerce platform.

            Our Solution

            Like each Magento project undertaken by InteractOne, developing Extend Nutrition’s new website began with an extensive Feature Exploration Process. This comprehensive effort ensures that priorities and requirements are fully outlined – avoiding surprises. A well-planned approach is the key to any Magento project.

            The team at InteractOne focused on designing and building a new site that would effectively communicate Extend Nutrition’s branding while offering a rich but simple user experience and remove the barriers to conversion.

            Key Project Highlights and Solutions include:

            • Re-branded Magento website theme

            • Back-end ERP (enterprise resource planning) integration

            • Ability for customers to place recurring (auto-renew) orders

            • Migrate existing recurring profiles from legacy system

            • Robust infrastructure for dynamic CMS

            The Results

            InteractOne was able to successfully integrate the client’s needs with Magento eCommerce functionality to reflect the necessary updates while maintaining Extend Nutrition’s well-established branding. Key business gains resulting from the completed re-platform project include:

            • Improved conversion rates
            • Marketing/promotion opportunities
            • Significant increase in overall site traffic

            If you are interested in learning more about how InteractOne can help with your Magento issues, or how to optimize your Magento installation for your brand, please contact us or call 513-469-3345.

            Let’s talk about how we can
            do the same for you!

              Get expert help today!

              An InteractOne Senior Team Member will get back to you within a day.

              Drop Us a Line At:

              Or, if you prefer an old-fashioned phone call:
              Phone (USA): (513) 469-3346

              4665 Cornell Rd. Suite 255
              Cincinnati, OH 45241