The Challenge

InteractOne was tasked with migrating Extend Nutrition from a legacy homegrown website to the Magento eCommerce platform.

Our Solution

Like each Magento project undertaken by InteractOne, developing Extend Nutrition’s new website began with an extensive Feature Exploration Process. This comprehensive effort ensures that priorities and requirements are fully outlined – avoiding surprises. A well-planned approach is the key to any Magento project.

The team at InteractOne focused on designing and building a new site that would effectively communicate Extend Nutrition’s branding while offering a rich but simple user experience and remove the barriers to conversion.

Key Project Highlights and Solutions Include:

• Re-branded Magento website theme
• Back-end ERP (enterprise resource planning) integration
• Ability for customers to place recurring (auto-renew) orders
• Migrate existing recurring profiles from legacy system
• Robust infrastructure for dynamic CMS

Extend Nutrition

Legacy Migration to Magento

Extend Nutrition is a national brand providing delicious, high protein snacks that help to control blood sugar for as long as nine hours, catering to diabetics, health and fitness enthusiasts, and those seeking to lose weight and lead a healthy lifestyle. Originally developed by a doctor in 2000, Extend Nutrition’s product line of bars, crisps, and shakes can now be found at many of the nation’s largest retailers such as Walmart, Walgreens, Target, etc.

Our Solution

Like each Magento project undertaken by InteractOne, developing Extend Nutrition’s new website began with an extensive Feature Exploration Process. This comprehensive effort ensures that priorities and requirements are fully outlined – avoiding surprises. A well-planned approach is the key to any Magento project.

The team at InteractOne focused on designing and building a new site that would effectively communicate Extend Nutrition’s branding while offering a rich but simple user experience and remove the barriers to conversion.

Key Project Highlights and Solutions Include:

• Re-branded Magento website theme
• Back-end ERP (enterprise resource planning) integration
• Ability for customers to place recurring (auto-renew) orders
• Migrate existing recurring profiles from legacy system
• Robust infrastructure for dynamic CMS

The Challenge

Green Top attempted to address some of their CP Online issues with custom programming, but abandoned the resulting utility because its administration was too involved.

“Managing content on the CP Online system was a chore,” explained Green Top Manager of Internet Sales, Charles G. Thalhimer III. “Adding items was inflexible. Grouping them or configuring them the way we wanted was an expensive and frustrating software engineering process. We could only import certain items into CPOnline that were housed in the POS.”

In addition, the company’s site was not mobile friendly, basically turning away an increasingly important source of revenue.

Recognizing that these costly business problems would only become more prevalent as competitors gained market share, Green Top came to InteractOne seeking a more flexible and manageable eCommerce solution.

Our Solution

Like each Magento project undertaken by InteractOne, Green Top’s re-platform began with an extensive Feature Exploration Process. This comprehensive effort ensures that priorities and requirements are fully outlined – avoiding surprises. A well-planned approach appealed to Green Top.

The Challenge

Teachers (the site’s primary target audience) tend to reward efficiency, clarity and speed. With scores of categories spanning thousands of individual items on schoolsupplygiant.com, this important group of customers could easily lose their way in confusing navigation or lose their patience with poorly organized items.

School Supply Giant looked to InteractOne to help transition from their existing Content Management System (CMS) to the Magento CMS.

Our Solution

Creating a colorful, uncluttered, legible and search-friendly user experience was crucial to both the client and the InteractOne design team. InteractOne worked with School Supply Giant to implement an innovative approach to navigation, allowing product organization by grade level as well as traditional sorting categories.

The deep product attribution inherent in Magento aids customers in sorting and shopping across the site.

School Supply Giant

School Supply Giant offers one of the widest ranges of educational supplies, materials, equipment and kits available on the internet.

Our Solution

Creating a colorful, uncluttered, legible and search-friendly user experience was crucial to both the client and the InteractOne design team. InteractOne worked with School Supply Giant to implement an innovative approach to navigation, allowing product organization by grade level as well as traditional sorting categories.

The deep product attribution inherent in Magento aids customers in sorting and shopping across the site.

To encourage return visits and cement purchase habits, Magento enables School Supply Giant to setup a loyalty program, including points with purchase. Members can manage their information for shipping and other elements, while accumulating points that translate into special pricing and offers, as defined by the site administrator.

Expanded revenue channels were assured with application of rules-based data optimization and filters across catalog for multi-channel feed.

The Challenge

InteractOne was challenged with revamping the CharleyHarper.com website by incorporating best practices for eCommerce while preserving the Harper-inspired design sensibility that the original website maintained.

CharleyHarper.com has a product that is well-known around the world but needed a new website that better showcased the art to increase traffic and conversions.

Our Solution

To meet the requirements set up beforehand in our Solution Design Document, the InteractOne development team built the site on the Magento platform, customizing it to provide a unique design and shopping experience. The team added improved, rotating gallery images that enhanced the art’s presentation and helped increase conversion rates. The new flexible item attributes and improved search functionality gives customers an easier ability to find items specifically by artist, subject, or medium—helping encourage add-on sales.

Additionally, the user-friendly Magento Customer Management System enabled the Charley Harper team to update content and manage their product inventory easily and in-house.

The Results

InteractOne successfully integrated the client’s design with Magento functionality to reflect the Charley Harper style. Since launching the new website, CharleyHarper.com has consistently achieved a page-one rank for targeted keywords. The website’s new functionalities also enabled the Charley Harper team to set up custom promotions, free shipping opportunities, and best-seller descriptions. InteractOne completed the project both on time and on budget.

Interested in learning more about how InteractOne can help create a new, custom Magento site for your eCommerce business? Contact us here or give us a call at (513) 469-3345.

Charley Harper Store

New Magento Site

CharleyHarper.com was initially launched by Cincinnati-based framing and art print specialist Fabulous Frames & Art, the world’s largest dealer of Mr. Harper’s art prints and products. While Charley Harper (1924-2007) lived and worked in Cincinnati for much of his life, his work is now recognized internationally, having pioneered the use of modernistic geometric forms and saturated colors in wildlife art. The revamped eCommerce store offers licensed products, gifts, jewelry, in addition to showcasing high-quality prints and posters. Videos on the website demonstrate various printing methods that provide a wealth of information reinforcing the level of craftsmanship that goes into making the reproductions available in the online store.

Our Solution

To meet the requirements set up beforehand in our Solution Design Document, the InteractOne development team built the site on the Magento platform, customizing it to provide a unique design and shopping experience. The team added improved, rotating gallery images that enhanced the art’s presentation and helped increase conversion rates. The new flexible item attributes and improved search functionality gives customers an easier ability to find items specifically by artist, subject, or medium—helping encourage add-on sales.

Additionally, the user-friendly Magento Customer Management System enabled the Charley Harper team to update content and manage their product inventory easily and in-house.