Adobe Commerce Case Study: Lancer Cosmetics

Adobe Commerce Case Study: Lancer Cosmetics

Mar 16, 2022

Adobe Commerce Case Study

Lancer Cosmetics

Holiday Season Crunch! Correcting UX/UI Issues & Installing New Features  

Lancer Cosmetics

Adobe Commerce Update & Site Speed Improvement

Created in Beverly Hills but used and loved around the world, Lancer Cosmetics is a leader and trend-setter in the beauty and skincare industry. Dr. Harold Lancer founded the Lancer Dermatology Clinic in 1985 and successfully brought to life his philosophy of “From Practice To Product”. As his clinic grew in name and popularity, Dr. Lancer developed and launched a full range of award winning, at-home products that each individually simulate services provided to clients at the Lancer Dermatology Clinic in Beverly Hills. Over the last three decades, Dr. Lancer has successfully expanded the Lancer Skincare line and now serves customers worldwide with a variety of serums, creams, oils, masks and peels to address all skin concerns, regardless of skin type or ancestry via their Magento/Adobe Commerce web shop.

Jump right to their site and see it for yourself.

The Challenge

Lancer Cosmetics’ website was facing a whole host of problems. There were numerous UX/UI bugs that were hindering conversion on mobile, a poorly coded front-end theme was causing massive slowdowns and critical security patches were missing.

Lancer chose InteractOne to partner with to address these and other issues because of our deep and long Magento experience. We were brought in to fix these serious issues and install new site features, just in time for the 2021 holiday season. Post holidays (in the month of January 2022) our staff corrected a number of core hacks and fully upgraded the site.

Our Solution

Before the holiday season arrived, we addressed the most pressing site issues, the most concerning of which was that customers on mobile devices were receiving an ERROR message that was causing major conversion issues. There were also several additional UX/UI bugs and slow performance on mobile and desktop that were causing even more conversion problems. The UX/UI bugs were caused by poorly coded front-end customizations. We corrected those bugs and enabled admin functionality so that Lancer could control more of the UX/UI from the Magento/Adobe Commerce Admin.

    We identified that the security issues were being caused by their older version of Magento. The Lancer site was running on version 2.3.6 and we upgraded it to 2.4.2.

    With bugs, core hacks and security issues addressed, we turned to Lancer site functionality improvement wish list. The Lancer team wanted to expand their free promotional offerings available on the site. We enhanced the Free Gift with Purchase feature by empowering shoppers to choose between multiple free products and bundles to be added to their cart.

    We also worked to provide Lancer with the following:

    • Improved ERP integration by reworking the inventory tracking and ERP sync, lowering the chances of customers ordering any products that are out of stock.
    • Byond XR virtual shopping integration and sweepstakes program.
    • Content and promotion administration and automation.
    • Training and enablement in how to manage the site from the Magento admin.

    The Results

    The corrections and improvements that InteractOne provided immediate dividends as shown by these statistics:

    100% increase in conversion rate the first month we started working on the site compared to the prior month.

    The first 4 months since updates were installed: 

    • 14% lift in year over year ecommerce conversion
    • 12% increase in year over year unique purchases
    • 13% increase in year over year quantity of orders

      Get expert help today!

      An InteractOne Senior Team Member will get back to you within a day.

      Drop Us a Line At:

      Our Contact Form

      Or, if you prefer an old-fashioned phone call:
      Phone (USA): (513) 469-3362

      Proudly headquartered in Cincinnati, Ohio

      BigCommerce Case Study: The Queen’s Treasure

      BigCommerce Case Study: The Queen’s Treasure

      Nov 17, 2021

      BigCommerce Case Study

      The Queen’s Treasures

      Omni-channel Upgrade and Improved User Experience

       

      The Queen’s Treasures

      Founded in 2005 and operating out of Stroudsburg, PA, The Queen’s Treasures creates affordable, high-quality historical 18-inch dolls and accessories including furniture and clothing. On their tenth anniversary, The Queen’s Treasures became an official partner with The Little House on the Prairie® and have curated more than 75 pieces inspired by the beloved stories. The Queen’s Treasures began as a simple storefront shop serving their local community, but have grown into a wholly online retailer serving enthusiasts and collectors world-wide!

      Jump right to their new site and see if for yourself.

      The Challenge

      The Queen’s Treasures came to InteractOne with an outdated CS-Cart platform that required them to manage their own hosting, upgrades, and security patches; which became costly and time consuming. The site was also providing their customers with a poor user experience and was costing them conversions. The Queen’s Treasures’ team chose InteractOne to correct these issues as well as implementing features to enhance a newly updated site, all while finding a way to maintain the company’s unique brand.

      Our Solution

      Due to the costly maintenance, UX issues, and security concerns The Queen’s Treasure was experiencing with their existing CS-Cart site, it was important for the InteractOne development team to fully understand our client’s needs and that the site migration met both parties’ expectations prior to going live.

        After completing that due diligence, InteractOne recommended and began by migrating the existing site to a new BigCommerce website to take advantage of the lower total cost of ownership, increased functionality, faster performance, better SEO, and better security provided by BigCommerce. Then, we engaged in a refresh/improved custom theme, consistent with The Queen’s Treasures brand identity, while enhancing product imagery and the overall user experience on the site. We also integrated abandoned cart notifications, customer reviews, gift certificate options, and an email newsletter signup to assist with the automation and efficiency of subscriber information.

          The Results

          Our efforts produced major improvements to help streamline the customer experience and increase conversions. These improvements enabled:

          • Faster page load times
          • Smoother user experience
          • Improved catalog management
          • Enhanced store locator capabilities
          • Reduction in cart abandonment due to notifications

            Get expert help today!

            An InteractOne Senior Team Member will get back to you within a day.

            Drop Us a Line At:

            Our Contact Form

            Or, if you prefer an old-fashioned phone call:
            Phone (USA): (513) 469-3362

            Proudly headquartered in Cincinnati, Ohio

            Magento Case Study: Shoe Sensation

            Magento Case Study: Shoe Sensation

            Sep 1, 2021

            Magento Case Study

            Shoe Sensation

            Shoe Sensation

            Since opening in 1984, Shoe Sensation has focused on bringing America’s top footwear brands to growing communities in the South and Midwest. Shoe Sensation has achieved success through superior merchandise assortment, and outstanding customer service, within a well-designed and comfortably appointed store environment and Magento shop. Showcasing over 10,000 pairs of the latest quality, brand names from Skechers to Timberlands to Nike, they offer something to match everyone’s lifestyle and shoe needs.

            Jump right to their new site and see if for yourself.

            The Challenge

            Shoe Sensation came to InteractOne with an existing Magento 2.3 website that was overwhelmed with technical debt, including bugs, and performance issues. Their previous developers lacked experience and struggled with implementation, providing them with a UX/UI that had poor performance and a buy online/pickup in store (BOPIS) checkout process that was costing them conversions. Shoe Sensation chose InteractOne to correct these issues and for routine Magento maintenance and support services. 

            Our Solution

            Due to the implementation struggles Shoe Sensation had with their previous developer, it was important for the InteractOne development team to fully understand our client’s needs and that the updated site met both parties’ expectations prior to going live.


            After resolving the immediate bugs and getting the site stable InteractOne engaged in a project to refresh/improve the design and user experience as well as to upgrade Magento from Version 2.3.5 to 2.4.2. We also integrated uRapidflow by Unirgy to assist with automation and efficiency of inventory data management. 

              The Results

              Our efforts produced major improvement, to the buy online pickup in-store, user experience, enhanced store locator capabilities and streamlined the customer checkout experience. These improvements caused:

              • Major improvement to the buy online pickup in-store, user experience
              • Faster page load times (increased by 25%)
              • Reduction in cart abandonment
              • Enhanced store locator capabilities
              • Streamlined the customer checkout experience
              • Ability to rival big-box competitors
              • Increase in Speed: Page load 25% 25%

                Get expert help today!

                An InteractOne Senior Team Member will get back to you within a day.

                Drop Us a Line At:

                Our Contact Form

                Or, if you prefer an old-fashioned phone call:
                Phone (USA): (513) 469-3362

                Proudly headquartered in Cincinnati, Ohio

                Google Ads & SEO Case Study: BASCO USA

                Google Ads & SEO Case Study: BASCO USA

                Aug 25, 2021

                Google Ads & SEO Case Study

                BASCO USA

                Google Ads SEO campaign for a crowded B2B marketplace.

                 

                Basco USA

                BASCO USA is the leading distributor of industrial packaging and container related products.

                BASCO started business 75 years ago in 1946 with the customer in mind, aiming to provide premier service and shopping experiences. See how we have stuck by this mission to this day.​

                The Challenge

                Drive growth for a brand that competes in a B2B market against high-level competitors. 

                Our Solution

                We built a Google Ads account fresh for Basco USA and incorporated new SEO tactics, which added new revenue and aided an increase in branded/direct traffic

                PPC Tactics

                • Launched a new Google Ads account with Search, Shopping, and Display campaigns
                • Refined traffic to primarily Search Ads, allocating the budget to campaigns with largest volume of conversions and the best Cost per Conversion
                • Reintroduced shopping with a more granular focus, highlighting sale items and best sellers.

                 

                We implemented a topical authority approach in SEO with a focus on top-selling categories which included top competitors. Another major focus was to update the metadata to land highly-qualified B2B-specific terms. We utilized Mageworx to create new dynamic landing pages to drive more traffic. This was all completed in addition to cleaning up a lot of technical SEO issues.

                SEO Tactics:

                 

                • Enhance meta titles to feature bulk & wholesale
                • Fixed technical issues across site
                • Broken Internal Linking
                • 404 Fixes
                • Disavowed Toxic Backlinks
                • Created and began implementation of buyer’s guide style content
                • Created content calendar for blog posting to increase topical authority

                The Results

                The following results cover the time periods of Jan 1, 2021 – Jul 31, 2021 vs Jan 1, 2019 – Jul 31, 2019:

                Bacso’s site saw a 106% growth in users on the website which helped lead to a 73% growth in revenue.

                We saw a growth in Google/Organic users of 82% and a 50% growth in revenue.

                The new Google Ads account added revenue which is now 17% of the total. The ads and positive experience with the website help lead to more Direct traffic – which increased 47% in users and 67% in revenue.

                Basco USA was able to surpass top competitors such as Amazon and U-Line for target keywords.

                Click here to see the data.

                • 106% Growth in website users 106% 106%
                • 73% Growth in revenue 73% 73%
                • 82% Growth in Organic Users 82% 82%

                Let’s talk about how we can
                do the same for you!

                  Get expert help today!

                  An InteractOne Senior Team Member will get back to you within a day.

                  Paid Search Marketing Case Study: Accutec – IHS

                  Paid Search Marketing Case Study: Accutec – IHS

                  Jun 18, 2021

                  Paid Search Marketing

                  AccuTec-IHS

                  Buildling Demand with a Paid SEM Campaign

                   

                  AccuTec-IHS

                  Paid Search Marketing

                  AccuTec-IHS is headquartered in Tulsa, Oklahoma with sales offices in Houston, Texas and Prescott, Arizona. Their Global Distribution Center and Calibration Lab is located in Ohio. Founded by three industry professionals, their mission is to supply precision instrumentation options to better protect the health and safety of workers in all types of industries.

                  The Challenge

                  AccuTec-IHS manufactures a quantitative respirator fit testing system solution to promote safety in the workplace. Designed with all respirator users in mind, the AccuTec fit testers are an ideal solution for industrial, first responder, and healthcare respirator users who are looking for one product that can address all of their respirator fit testing needs in an affordable way. They use a single mode of operation to perform fit tests on all respirator types, including N95 respirators NIOSH N95 ‘disposable’ types which are now so essential to the COVID-19 pandemic response efforts.

                   

                  Our Solution

                  Prior to developing and launching the Paid SEM campaign, InteractOne optimized metadata, dramatically improved schema markup, and created new landing pages with robust content. (AccuTec also contracted with InteractOne to drive their SEO endeavors.) We then backed all these SEO efforts with digital advertising campaigns to drive new leads and brand awareness.

                  Within the Google Ads and Bing Ads campaigns, we focused on industry-broader growth with highly-specific search terms to maximize quality score and provide the best possible return on ad spend. We used remarketing ads to reinforce the AccuTec brand to the best audiences by creating custom segments within Google Analytics depending on the visitor’s interaction with the website and/or propensity to become a lead.

                  The Results

                  The program has been dramatically successful, with a 1,287% increase in goal completions (form fills) Year Over Year in Google Ads, a 2805% increase in goal completions in Google organic and an overall increase of 1287% in goal completions. Additionally, overall site traffic numbers increased by 349% and conversion rate improved from .68% to 2.24%, a 228% increase.

                  • 349% increase in site traffic 349% 349%
                  • 228% increase in Conversion Rate 228% 228%

                    Get expert help today!

                    An InteractOne Senior Team Member will get back to you within a day.

                    Drop Us a Line At:

                    Our Contact Form

                    Or, if you prefer an old-fashioned phone call:
                    Phone (USA): (513) 469-3362

                    Proudly headquartered in Cincinnati, Ohio